Redbox+ of the Triad Launches Promotion for Second Harvest Food Bank
When Pete and Natalie Marsden planned the March 2020 opening of their Redbox+ business, they could have never foreseen the desperate state the world would be in during that time due to Covid-19. But a quick pivot and their large hearts have turned an ordinary business launch into a promotion that helps feed the people in the communities their new business will serve.
The Marsdens were opening Redbox+ of the Triad, a business serving the North Carolina cities of Greensboro, Winston-Salem, and High Point with roll off dumpster rentals and combination dumpster and porta potty rentals. But doing business as usual when the world around them was anything but didn’t sit right with the North Carolina natives. “It just didn’t feel right to not acknowledge what was going on in the world when sending our initial marketing emails,” said Pete Marsden.
The couple talked through ways their marketing outreach could tie into the state of the world and have a positive impact, and it didn’t take them long to decide that Second Harvest Food Bank, the local food shelf, was where they were going to target their attention. “We thought about ways the community was being impacted by what was going on and the first thing that came to mind was the food bank,” Marsden said. “They are in desperate need – there has been a huge flood of need for their services, and giving money to them directly felt really real. People in our community need food.”
So the promotion that the Marsdens rolled out makes a $50 donation to Second Harvest Food Bank in the name of each new customer it acquires. In its email marketing, Redbox+ of the Triad also provides direct links to the food pantry so readers can make a donation on their own if they choose, and it explains how even donations as small as $25 can provide a week’s worth of nutritionally balanced food staples for a family in need.
Though the promotion has just started, the company has already generated several donations for Second Harvest on behalf of its new customers, and Marsden said it is a donation they plan to continue making for the foreseeable future. “We knew we wanted to do something and so we asked ourselves how we can help people,” Marsden said. “This just seemed like the best way to do it.”